Genuine Conversations Media


Info4africa is a non-profit NGO located in Durban South Africa. Their team works diligently to provide directories that connect South Africans to their nearest health care providers. They also serve the local community by sponsoring free networking and capacity building forms across KwaZulu Natal. In the short span of 3 months I worked with i4a to transform their directories into an easy to use mobile application connecting users to rape support, counseling, home-based care, shelters, clinics and more in a matter of seconds. I worked with app developers and translators to ensure the application menu included language options such as Afrikaans, English, isiZulu, and isiXhosa. This project included conducting focus groups and creating a comprehensive report of findings for product development and distribution.

During my time in Durban I also conducted a communications audit for info4africa and developed a company mission statement to showcase their most important brand value - connection. I implemented this value further by writing employee bios to feature on i4a’s Facebook page during Women’s Month. I also created a company-wide social media policy to address company policies on employee use and risk management for social media pages. Finally, I conducted a 2 hour employee workshop to share how to optimize social media to build meaningful connections with their community.